Beyond Social Media - webinar by Tara Hunt

All though I don't use Twitter for marketing, many of these tips could be used or implemented in some form towards training.

Presented by Tara Hunt, @missrogue
Http://www.horsepigcow.com
Http://www.buyoshphere.com

Smart ways to use social media throughout your business
1. Reward customers for sharing
2. Help customers make better decisions
3. Get customers involved in making better products.
4. Customer centric partnerships
5. Amazing customer service

1. Rewarding customers

Star wood - foursquare gives extra point s for checking in and notifies desk you are there
Chilis - gives discounts and free appetizer to 3 or more
Discounts if you are the mayor of a location
Some tools allow you to see who is tweeting in any specific area. You can then look to see what type of customers are in the area, what do they like and want and tailor what you can supply to their needs.

2. Some stores allow you to check in, scan items around the store and coupons are sent to your device. Others are connecting though social media to find some products and/or send you to where you can find similar ones you are looking for.

Foodspotting allows you to rake pictures of food within restaurant and allow you too see the food in conjunction to what is on the menu.

3. Crowd sourcing to help make better products.

Examples - fluvogs. People submit shoe designs. Customers build and improve upon them, the best become real products.

Netflix prize - a community of members that did a "you like this movie then you might like this one too"
ModCloth - offer customers to be the virtual fashion buyers for the company. It also allowed these new "buyers". The option to buy the products early.

4. Customer centric partnerships

RunKeeper Store - out doing Nike
Found various health tools that many of their customers liked and worked with other tools to come together with one product for the customers to use.

5. Amazing customer service

Example - AirBnB's
Rent out your house when traveling.
2 million bookings without incident (but 1 bad one happened recently). But they created a hold trust centre, tighter measures now in who rents, added insurance. Got feed back from customers immediately and added in the trust center based on their feedback.

STEAL THESE IDEAS

Partner with other stores. Create a a scavenger hunt - example Montreal Tourism
(tool- gowalla, scvngr [challenges, treks, rewards])
Create a Foursquare brand page
Http://aboutfoursquare.com/foursquare.com

Examples - lululemon's foursquare page
Create a photobooth/instagram
Set up a spot where they can take a picture of them selves and send it out. On a certain display. Around a particular product.
Give free wifi
Give it out free, but encourage checking in. Gives you the option to interact with the customer afterwards to ask how their experiences was.
QR codes
QR code easter egg hunt. Directs person to somewhere (URL often)